The N5M Counterstrategy Network joined a CEO strategy-meeting in
Cordoba,
October 1999
The ultimate aim of The Pandora Project is to compose a larger on line accessible
On this site we start of with a reference list on the growing influence the Public Relations
Industry.
The Pandora project originated from
Books
Sharon Beder, Global Spin: the corporate assault on environmentalism,
Nicky Hager and Bob Burton, Secrets and Lies, the anatomy of an anti-environmental PR campaign.
David Helvarg, The War against the Greens,
David Mitchie, The Invisible Persuaders: how Britain's spin doctors manipulate
the media Joyce Nelson, The Sultans fo Sleaze: public relations and the media, Andrew Rowell, Green Backlash, the Global Subversion of Environment
Movement,
John Stauber/Sheldon Rampton, Toxic Sludge Is Good For You,
Lies, Damn Lies And The Public Relations Industry,
Susan Trento, The Power House: Robert Keith Gray and the selling of acces and influence in Washington, Judith Richter, Engeneering of Consent, Uncovering Corporate
PR
Articles by Eveline Lubbers:
Focus on the Corporation is a weekly column on corporate power written by Russell Mokhiber
and Robert Weissman. It is distributed to individuals via a listserver
Return to:
of campaigners against transnational companies. There it was decided to put a spotlight
on
the public relation industry: opening the Box of Pandora.
The PR industry is a critical partner of large corporations in for example
image-building,
greenwashing, creating strategies to deal with
corporate critics. Its operations, however,
are
largely invisible to the general public. We decided to delve
deeper into this industry,
and to publish our findings.
A mailinglist was set up to exchange the information found,
to be consulted at
the Pandora list archive.
database
on Corporate Counterstrategies against Campaigners containing any possible
source of material available.
Please do not hesitate to add your sources, we don't want to miss any good piece of work.
The Counterstrategies of Companies against Campaigners
and is closely connected with the writing of
a guide-book for activists
on corporate intelligence and PR-strategies
of multinationals against their critics,
to be published by the end of next year.
Reference List
Scribe Publications, Melbourne, 1997.
Beder's book synthesises into one volume the
core elements of corparate activism against envrionmental groups. It also analyses of
the role of advertising and corporate influence on the education system.
Craig Potton Publishing, New Zealand, 1999
This book discloses the entire campaign that PR agency Shandwick set up to greenwash the Timberland logging company,
based on internal PR-documents, leaked by insiders.
Sierra Club books, San Fransisco, 1994.
Comprehensive account of the emergence of the
anti-environment movement in the United States, including the activities of corporate-funded
front groups and the harrassment of envrionmental activists.
Bantam Press, Hodder & Stoughton, London, 1998.
Mitchie's book focuses on the activities of the PR industry in Briain and the largely
ignored world of financial and celebrity PR.
Common Courage Press, Monroe, Maine, 1989 (now out of print).
A book about the creation
and control of mainstream news through a combination of opinions polling and PR.
Routledge, London, 1996.
Reveals the horrific extent to which right wing politicians and multinationals will go to continu
to making profits out of human misery and environmental destruction. Excellent analyses prived the
first global overview of this frightening political development.
Common Courage Press, Monroe, Maine, 1995.
This has a wealth of tactics and strategies
used in corporate PR campaigns aganst community groups in the United States.
St Marint's Press, New York 1992.
This book details some of Washington DC Campaigns involving Robert Gray, the then chairman of Hill
and knowlton, one of the major global PR and lobbying firms.
Brochures
a briefing paper on the Nestlé Counterstrategy against babymilk-campaigners,
The Cornerhouse, March 1998
Articles
Wide Open to the Web Warriors
Activists are using the internet to fight large companies over ethical
issues. Yet many major brand-owners lack a clear counter-strategy.
Matthew Reed reports for Marketing Magazine
Counterstrategies
against netactivism. Shell is afraid of Internet.
Shell is making the same
mistake. Chad a second Nigeria?
Beat the Dutch! Netactivism
in Amsterdam.
Websites and other Internet-sources
Clearinghous for Environmental Advocacy and Research
Searchable database on the anti-environmental movement in the United States.
Evel
Counterstrategies