Battling Big Business
front groups and other forms of corporate deception
by Eveline Lubbers
in the media arena as a result of activist pressure has become a public
relations nightmare for the modern multinational enterprise. Shells
Brent Spar fiasco is one well-known example, when the Greenpeace campaign
against sinking that former drill platform achieved its goals. Monsantos
gross underestimation of the European resistance against the introduction
engineered products is another.
Today, as more
companies shift to being all about brand meaning and image, the more vulnerable
they are to attacks on that image. At the same time, corporations are
becoming as powerful as governments. Battling Big Business reveals how
corporate giants attempt to control their enemiesand
how groups and individuals can fight back.
Part One of this
book analyses a wide range of corporate counter-strategies, varying from
relatively innocent PR measures to complete intelligence operations.
Part Two offers tactical tools to help activists and concerned citizens
to recognise manipulative strategies, and shows how they may be countered
by a variety of techniques which use the power of creativity and the new
media tools available. The keywords are being original, playful, unexpected,
small, fast, irresistible, but also decisive, clearand unstoppable!
From the Foreword
by Naomi Klein:
"Battling Big Business exposes a spirit of intolerance coursing through
the corporate world: intolerance of criticism and dissent, as well as
a deep aversion to public scrutiny and accountability...All around us
freedoms are being taken lightly and power is being exercised with a heavy
hand. If there was ever a moment to insist on the right to vigorously
challenge authority, it is now. If there was ever a book to help us do
it, this is it."